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My experience in the field of marketing analytics has been significantly improved because to Improvado. It’s not some sort of magic tool that, all of a sudden, transforms all of your campaigns into money-making machines, but it does something equally amazing: it simplifies the often onerous chore of analysing marketing data and turning it into actionable insights that effect revenue.
During those marathon days of marketing analytics and report writing, one of the most pleasant moments is when you realise how much time and stress you’ve saved as a result of your efforts. You no longer have to waste hours manually copying and pasting data from several platforms into spreadsheets or attempting to get naming conventions and UTM tags exactly perfect.
When you use Improvado, everything is streamlined and organised for you automatically. When you can see all of your KPIs from various channels combined into a holistic perspective of your marketing performance, that’s when the real fun begins. The process is analogous to solving a difficult jigsaw, and Improvado is your reliable tool that puts the parts together in an effortless manner.
Discovering emerging tendencies is much simpler now that we have Improvado’s user-friendly dashboards to consult. And the most exciting thing is… With all of the time I’ve saved on reporting tasks, I can now go deeper into the insights I’ve gained, handle that ever-growing backlog of tasks, have a leisurely cup of coffee, or even leave work on time without the impending fear of leaving crucial reports unfinished for the following day.
Improvado Specifications
The marketing and sales performance of firms of all sizes can be significantly improved with the assistance of the powerful tool Improvado.
| Feature | Description |
|---|---|
| Data extraction | Extracts data from over 500 marketing and sales-specific sources, including CRMs, paid ads, social media, and email marketing platforms. |
| Data transformation | Cleans, normalizes, and transforms data to make it consistent and easy to analyze. |
| Data loading | Loads data into any destination of your choice, including data warehouses, business intelligence tools, and visualization platforms. |
| Data analysis | Offers a variety of data analysis tools, including dashboards, reports, and visualizations, to help you identify actionable insights. |
| Data attribution | Provides marketing attribution models to help you understand the impact of your marketing campaigns on revenue. |
| Custom integrations | Can build out custom integrations for any data source you request. |
What is Improvado?
Improvado is an ETL platform that can extract data from more than 300 different marketing data sources, transform that data, and then load the outcomes of those transformations into your dashboard in a seamless manner. Put all of your marketing data in one central location so that you can improve your business insights.
Improvado review: Integrations
More than five hundred different data sources, such as advertising, marketing attribution, email automation, CRMs, and other tools, are all supported by Improvado. Check out the comprehensive list of integrations here. Additional data extraction options are available through Improvado. These include flat-file ingestion as well as the extraction of raw data via email, spreadsheets, Amazon S3, FTP/SFTP, and more.
Additionally, if you need to extract data from a platform that is not currently included in Improvado’s library, their team will construct a bespoke integration for you in a maximum of six weeks. This service is available if you have a requirement to do so. An exhaustive list of data sources is supplemented with more than 37,000 indicators and dimensions that users of Improvado can easily integrate into their dashboards or data storage. For instance, Improvado is able to gather up to 4,700 metrics and dimensions from Facebook alone, including those for Facebook Ads, Facebook Pages, and Facebook Groups.
Improvado review: Support
When you provide a good or service to other people, you have an obligation to be available at all times to answer their questions and address any concerns they may have. Because of this, the most successful businesses cultivate robust client connections by providing excellent customer service. When we visit the contact page for Improvado, we are presented with two email addresses to choose from, depending on the nature of our enquiries (sales or support).
Additionally, the website is available for perusal as you input your work email and navigate it. They also have a live chat option for their users, so you may talk to someone there in real time if you want to. Aside from these, it is important to point out that they concentrate on providing knowledge-based support for their customers.
Improvado review: Easy to Use
Improvado is well-known for having a straightforward and easy-to-understand dashboard. In addition, the vast majority of users have remarked that the tool is ideal for simplifying the reporting process. Based on the reviews left by other users, we can draw the conclusion that Improvado is simple to use and will be of assistance to you in easily comprehending what is happening with campaigns.
However, some users have mentioned that they experienced some difficulties with the tool before they were accustomed to using it. It is a sign that if you want to know the solution to the issue, you need to try it for yourself, having in mind that most people find it to be very straightforward. If you do this, you will be able to find out the answer.
Improvado review: Dashboard
People who work in marketing are always looking for new creative approaches in addition to timesaving solutions. Because of this, one of the other essential aspects of being a fantastic marketing tool is having a dashboard that is straightforward and looks excellent. When it comes to the Improvado dashboard, it will become instantly apparent to you that the company does a good job of delivering in this area.
They include dashboards for performance marketing, PPC, Facebook Ads, Youtube, and SEO, in addition to everything else you might possibly require from a reporting platform. You are able to employ a variety of dashboards for the different campaigns.
Final Words
Improvado is a great tool for marketing data and analytics in my experience. It simplifies collecting, organising, and visualising data from various sources like a Swiss army knife for marketers. A highlight is the user-friendly UI. I like how straightforward it is to use as a non-technical person. I can customise it to my needs with the many options. Automated data pipelines have also changed my game. It’s like having a personal helper for data grunt labour. This saved me a lot of time and let me focus on marketing strategy.
Real-time reporting and integration are excellent. Accessing real-time data and integrating it with other tools and platforms is a major benefit. It’s helped me make faster, more informed decisions, optimise campaigns on the go, and boost ROI. Some users may be concerned about the increasing pricing. The platform’s features and benefits outweigh the expense, in my opinion. This investment has helped my company handle and analyse data efficiently. Improvado is a must-try for data-driven marketing decision-making.
Improvado review: The Good and Bad
The company has come a long way in a relatively short amount of time since it was first established. According to Crunchbase, which provides information on virtually all businesses in the world, the company has more than one hundred workers and has received a total of eight million dollars in funding.
The Good
- A lot of data connectors
- Perfect customer support
- Easily customizable dashboard
- Ease of use
- Flexibility in pricing
The Bad
- Issues with connection and live updates
- Limited custom tabs creation
- Slow from time-to-time
Questions and Answers
You may enhance your marketing return on investment and gain a better understanding of the customer journey by using the free tools that Google Analytics provides.
Auditing already established Google Analytics accounts is a viable option for those seeking to pursue a career in freelancing. You’ll first need to determine which changes the account owners need to make, and then you may give them a road map on how to make those changes. You may even up-sell them to act as a service provider and make the modifications directly for them.