Table of Contents
I’ve had the opportunity to use LeadSquared, and I can confidently say that it’s a game-changer for small and medium-sized businesses like mine. This platform is designed with us in mind, providing valuable tools to streamline our lead generation efforts. One of the standout features is its automation capabilities. LeadSquared makes it incredibly easy to automate the lead capture process, saving us time and effort. The responsive landing pages are optimized for conversions, ensuring that potential customers have a seamless experience when interacting with our brand.
What’s more, LeadSquared allows us to gather leads from various sources effortlessly. It consolidates all our lead data, making it simple to manage and nurture these leads throughout their journey. Beyond lead capture, LeadSquared is a comprehensive marketing automation and CRM solution. It helps us organize our lead data, manage our sales processes, and gain valuable insights through analytics.
It’s an all-in-one platform that has become an integral part of our business operations. What’s great is that LeadSquared isn’t limited to a specific industry. It’s adaptable and can be customized to fit the unique needs of various sectors, such as education, travel, real estate, health and wellness, financial services, B2B companies, software and IT services, marketing agencies, event management, and online businesses.
LeadSquared Specifications
LeadSquared is a marketing automation and CRM software that is hosted in the cloud and provides assistance to businesses of all sizes in the areas of automating their marketing and sales operations, tracking leads, and closing more deals.
| Feature | Benefit |
|---|---|
| Lead management | Track and manage leads from all sources, including website, email, and social media. |
| Lead scoring and qualification | Automatically score and qualify leads based on their interactions with your website and marketing campaigns. |
| Sales automation | Automate tasks such as lead nurturing, email sending, and follow-up calls. |
| Workflow automation | Create custom workflows to automate your marketing and sales processes. |
| Sales pipeline management | Visually track your sales pipeline and see how your leads are moving through the sales stages. |
| Reporting and analytics | Generate reports on your marketing and sales performance to identify areas for improvement. |
| Visit Website |
What is LeadSquared?
LeadSquared is a complete customer acquisition tool that accelerates revenue. The tool streamlines lead gathering for small and medium-sized businesses with automation, flexible landing pages, and easy lead acquisition from several sources. These sources include lead generation websites, chat, phone calls, incoming messages, and others.
LeadSquared also delivers marketing insights, behavioural insights, sales funnel, segmentation, and drip marketing. How can LeadSquared benefit your business? This application can capture all your leads from online and offline sources, track and nurture them to sales readiness, help your sales reps identify and follow up on closeable leads, and provide deep analytics on what is working and what needs improvement.
LeadSquared review: Pricing
The price of LeadSquared is remarkably low in relation to that of its rivals in the CRM and sales enablement sector. The fact that LeadSquared’s Sales Execution CRM can be purchased for as little as $25 per user per month is a significant checkmark in the win column for LeadSquared. We’ll get into the specifics of price in due time, but the fact that it’s available at all is a huge plus.
You may, in essence, obtain access to a sales solution that is suitable for an enterprise at a price that is inexpensive enough for certain smaller teams and organisations to be able to stomach it. Although the Marketing Automation module is not quite as approachable in terms of price point, and the field service suite of services is billed on a custom basis, the inexpensive beginning price of LeadSquared’s sales-centric features is still a key benefit of the product.
LeadSquared review: Benefits
The vast majority of the main marketing and sales automation software solutions that are available today do not come equipped with as many features and capabilities as LeadSquared does. This platform integrates a variety of different applications, making it easier to automate marketing operations, convert leads, and manage customer relationships. This includes solutions for lead capture such as responsive landing pages, which maximise online traffic, as well as website widgets, which boost lead generation from traffic already directed to a website.
LeadSquared enables businesses and organisations to collect leads from a variety of sources in a manner that is both more efficient and more applicable by virtue of the highly advanced and seamless capture technology it employs. In addition, users are given the ability to set their lead stages and lead scores in accordance with their own preferences and strategies thanks to the adjustable lead scoring option. You will be able to draw out lead activities and assign relevant ratings with the help of this tool.
LeadSquared review: Accelerated sales and API access
LeadSquared enables users to speed up the sales process by giving them the option to prioritise leads that are ready to be converted to customers through the use of lead quality scoring and lead engagement scoring. The platform effectively pre-defines distribution criteria and conditions, which enables the sales team to have lead assignment automated through the platform.
Users are able to assign themselves tasks and receive reminders, making customer interaction much simpler to manage. And with the LeadSquared mobile app, you will be able to monitor everything, especially the sales information, whenever and wherever you want to, all from the palm of your hand.
LeadSquared review: Lead capture and marketing activity automation
LeadSquared gives you the ability to automate the process of capturing leads from any and all sources. The process of acquiring leads is entirely automated and very effective. Some of the lead sources include online advertisements and blogs. Other lead sources include emails and websites that generate leads.
In addition to this, the software system is capable of automating marketing operations. Users of this service will have the ability to engage prospects in a variety of ways, including but not limited to SMS messaging, email campaigns, drip marketing campaigns, and more. Additionally, the system will assist you in monitoring activities across all touchpoints, including but not limited to blogs, emails, online advertisements, phone calls, and websites. Your lead list can also be segmented based on lead scores, behaviours, geographic locations, and a variety of other factors.
LeadSquared review: Customer service
Reviewers have generally agreed that LeadSquared’s customer care, which may be reached via phone or email, leaves much to be desired. Because the software is already difficult to understand and operate, having a strong customer support team would be extremely beneficial to both the organisation and the people who use the product.
Unfortunately, at the time of this writing, it can take up to 24 hours for a customer service representative from LeadSquared to return a call or reply to an urgent support case, unless you have a dedicated account manager, which is only accessible on their most costly plans. This feature is only available to customers who purchase one of their most expensive plans.
Final Words
Getting the hang of LeadSquared might require some initial time investment, but from my personal experience, I can assure you it’s time well spent. LeadSquared is a cost-effective yet powerful suite of tools encompassing sales, operations, and marketing, centered around a CRM system that truly transforms the way you handle heaps of data. What I’ve found particularly valuable is how LeadSquared streamlines the organization of data, making it much more manageable. This, in turn, enhances your ability to effectively market and sell your products and services.
The advanced automation features within LeadSquared are a game-changer, as they significantly reduce the amount of tedious manual work, allowing you to focus on more strategic decisions that drive your business’s growth. I’ve personally witnessed the benefits of LeadSquared for organizations of all sizes, from small one-person real estate businesses to large multi-billion dollar medical complexes. Regardless of your company’s size, LeadSquared has the potential to revolutionize your operations and help you achieve your business goals.
LeadSquared review: The Good and Bad
Sales execution platform LeadSquared helps firms capture, nurture, and keep leads. With a built-in CRM and marketing automation technologies. LeadSquared technologies streamline lead acquisition and client conversion.
The Good
- Comprehensive lead management and automation features.
- Seamless integration with popular CRM systems.
- Powerful analytics and reporting capabilities.
- Customizable lead capture forms for better lead generation.
- Mobile app for on-the-go access to important data.
The Bad
- Pricing may be on the higher side for small businesses.
- The learning curve for advanced automation features might be steep for some users.
Questions and Answers
Nilesh Patel, who is also the CEO of the company, is the co-founder of two other businesses, is an angel investor in ten other businesses, and serves on the board of directors of one other business. one email. Prashant Kumar Singh, who is also known as the Co-Founder, established one business, is an angel investor in three other businesses, and serves on the board of directors of one company.
The most recent Indian company to achieve the status of a unicorn is LeadSquared, a software as a service (SaaS) company whose CRM platform assists sales teams in becoming more productive.