How to Create Successful Contest with Social Media

This tip is about the how to Create Successful Contest with Social Media. So read this free guide, How to Create Successful Contest with Social Media step by step. If you have query related to same article you may contact us.

How to Create Successful Contest with Social Media – Guide

In fact, social media offers great opportunities to do this, especially on Facebook and Instagram. There are many benefits to promoting a contest or giveaway on social media: from increasing your brand’s visibility, through building an engaged community, to creating truly engaging content. But as much as there are benefits, it’s easier said than running a successful social media contest. It’s important that your competition not only report your followers, but help them make a real impact and meet your business goals as a brand. Just as an athlete prepares for a competition in advance, you also need to do homework for your social media competition in advance.

Thinking ahead creates a strategic framework for your giveaway, helps you delineate key KPIs, measure success, and also serves as the foundation for possible future campaigns. If you’re thinking about offering something to attract new followers and promote organic advertising, a social media contest seems like the perfect solution and can be a great way to get noticed, if done right. However, the real key to success is keeping the new followers you generate during competition.

Creating a successful contest with social media

Read the Terms of Service

Before designing a contest launch, make sure you understand the terms of service of the social media platform(s) you will be using. The ToS for Instagram, Facebook, Pinterest and Twitter are all different so be clear about what they are to ensure your contest doesn’t get pulled out before you can generate interest and pick a winner.

set your goals

It’s easy to determine what other people will want to win, but the real purpose of running a contest is to win something. Do you want more followers? To grow your email list? For more analytics resources to launch for companies you want to partner with?

Pick one or two goals and then design your contest around achieving them. If you don’t, it will be impossible to determine the true value for your brand when running a contest, which will reduce the potential long-term benefit.

enter time

Once you’ve clearly defined your contest goal, it’s time to decide what type of contest will help you achieve that goal most effectively. Some of the more popular contest types include sweepstakes, photo contests, quizzes, pin to win, and instant win. Do some in-depth research and find successful examples of the type you are most interested in before finalizing your decision.

time issues

Having a clearly defined date to wait for the winners is beneficial for several reasons. First, it makes the goal of winning the prize seem more attainable when the date isn’t too far away. Second, it gives the contest a sense of urgency and encourages those interested to sign up. up immediately to avoid missing the opportunity.

clear rules

Give the people participating in the contest clear rules so that everyone is on the same page and no question (especially in the legal sense) goes unanswered. The laws surrounding contests can vary significantly depending on your location. Research applicable resources to make sure you are in compliance with all relevant laws.

Eligibility

As part of the contest rules setting process, you will need to determine who is eligible to participate. Again, look at the laws governing the geographic areas that will be involved. Do you need to exclude some states or countries? Do minors need to be excluded? Do the employees of the sponsoring company need to be excluded? It might not be fun to tell some people they’re not allowed in, but complying with applicable laws is essential.

Praise worthy awards

Choose an award that excites your target audience, rather than an award that is generally attractive to an audience of people who are unlikely to become members of your community.

For example, if you have a blog or business that specializes in baking, you might offer a KitchenAid Mixer that would be of interest to just about anyone who enjoys baking. This can help you attract a wider audience of people interested in your specific niche, who will either keep their email subscriptions or continue to subscribe to your Facebook feed long after the contest ends.

Alternatively, you can give away a new iPad with a cooking stand to make it easier to follow video recipes while you bake, however the problem with the iPad is that this contest will attract a much larger audience that will likely have no interest in your niche.

A picture is worth a thousand entries

If you need to take the photo yourself, be sure to brush up on basics first, then be sure to edit the images so they’re the proper size for the social media platforms they’ll be posted on.

If the reward is for an experience that doesn’t have a clearly defined image associated with it, choose or create one based on the feeling the experience is expected to evoke. If you were giving a home cleaning package, for example, you can use a picture of a spotless kitchen. If you were giving a massage, you could use a tranquil setting.

Brand Benefits

As you create these stunning images to share across multiple social media channels, be sure to take the time to tag them with your company logo – make it perfectly clear who’s sponsoring the contest before the viewer even clicks to enter.

This is especially beneficial if the item or service you are offering is tied to the niche you represent. Going back to the bakery example, if your logo is accompanied by a popular appliance, it will help build that association in the viewer’s mind. Consider all aspects of your brand and what sets it apart from the competition. Incorporate colors, themes and typography if they are a strong part of the brand image.

hashtag helpers

If you will be using Instagram or Twitter to promote your contest, choosing the right hashtags is essential to maximize attention. To generate your own trending hashtag, create an entry that requires the use of a hashtag created specifically for the contest. Making it short, memorable and unique is a challenge, but it can be worth the time and effort.

Knife Mobile

Mobile Internet usage is continually increasing and as such the site’s competitors are targeted to which they absolutely need to be responsive. if mobile users click to enter your contest and find a site difficult to navigate due to the outdated design, they simply move on. This can dramatically reduce entries and lead to a much less marketing-effective contest experience.

User friendly

Even though your site design is responsive, if you’re asking visitors to fill in a lot of information, they’re likely to decide it’s just not worth it. Limit the number of fields they must enter to three. Whenever possible, make it as easy as clicking on a button to enter your social media tweet, post, like, pin or login. The easier it is for someone to get in quickly, the more likely they are to do so.

Encourage sharing

First, make sure everything you do is easy for people to share on a variety of social media platforms. When deciding which software to use to manage the contest, make sure it has the option to earn extra entries simply by sharing contest information. This helps ensure that people share the contest on their social networks so that you can reach the maximum number of people (again, be sure to check the contest regulations on each platform in this element).

Consolation Awards

If you really want your social media contest to be a success, you need to go beyond the expectations of the people who participate. Of course, you won’t be able to offer all participants the grand prize, but that doesn’t mean they will have to leave empty-handed. Send them a small bonus just for entering the contest related to the niche that originally attracted them to enter.

Platform location

It can be tempting to allow people to join from all the social media platforms you are active on, however this will require additional oversight on your part and will require rules that conform to each individual location. You need to consider the additional workload this will add before taking this step.

Editorial Calendar

You need to take the time to create an editorial calendar through the medium most comfortable for you and your team. What you use really isn’t as important as the fact that you’re going to use it. Describe the social media posts you will use and when they will be used based on the platform. Create email messages, blogs and any other marketing material, as well as a schedule for using it. Share this information with anyone on your team who will be affected by the contest, so they are aware of when to expect an influx of interest and traffic.

Questions and answers

Create a Frequently Asked Questions (FAQ) page for people who want to know more about the contest. Address as many questions as you can and make sure the resource is readily available to interested entrants, as well as any team members who may have to ask questions about the contest. This helps to ensure that everyone is on the same page and prevents potential problems due to miscommunication.

Customer service

Yes, you need to consider the quality of customer service experience your competitors will have. Someone needs to monitor social media accounts, email, and any other form of communication through which contestants can ask questions, praise the contest, or let off steam when they’re frustrated.

How these competitors engage with your brand can have a big influence on how likely they are to want to continue the relationship after the contest ends. Taking a little time to respond to people can have a big impact on your overall perception of the contest and the company hosting the event.

Metrics

It’s easy to tell how many people entered a contest, but beyond that, you’ll need a way to measure the campaign’s success.

You need to know how many people came to your site, where they came from, how long they stayed and how they interacted once there. Measuring each of these data points will give you a better overview of what your target audience is looking for and How to improve in the future.

Countdown

Create a countdown for the final The contest is a great way to increase enthusiasm and motivate people to complete the tasks required to enter – this creates a sense of urgency that prompts people to take action.

The visual component of time literally passing is especially useful for competitions that require competitors to do more than simply fill in their name and email. For example, if they have to take a photograph, film a video, or create a work of art, the timer gives them a finite period of time within which to complete their task.

Final note

I hope you like the guide How to Create Successful Contest with Social Media. In case if you have any query regards this article you may ask us. Also, please share your love by sharing this article with your friends.